Four Pillars Hotels announces CRY as its 2013 ‘Charity of the Year’

Four Pillars Hotels is pleased to announce its designated charity of the year supporting CRY (Cardiac Risk in the Young).  The Oxfordshire based hotel group has drawn up a full programme of activity for 2013 to support this worthy cause and to raise as much money and awareness as possible.

As well as group wide charitable events, each of the six Four Pillars hotels will host a range of activities in which they can individually raise money for the charity. These include participation in the Run to the Beat half marathon and Bristol 10km runs and everything from family fun days and craft fairs to quiz nights and clairvoyance evenings.

Katherine Swingler, HR Director and Head of the Fundraising Committee at Four Pillars Hotels says, “Every year our employees are given the opportunity to nominate a “Charity of the Year” and CRY was our most popular choice. We were deeply touched by the stories of people touched by sudden arrhythmic death and tragically we have employees who have recently been affected by this.  In addition, the testimonials provided by CRY prompted us to choose this very deserving charity.”

Alison Cox MBE, Founder and Chief Executive of CRY says, “We are very grateful to Four Pillars Hotels and, in particular, the fundraising committee for its hard work in putting together a programme of events throughout the year in support of CRY.  Thanks to the continued efforts of supporters across the UK, CRY is able to raise huge levels of awareness of young sudden cardiac death, as well as running a pioneering screening programme to identify young people at risk and providing support to those affected.  We wish Four Pillars every success with their fundraising and awareness events throughout the year.”

CRY was founded in 1995 to provide support and information on cardiac risk in young people. CRY operates cardiac screening programmes, funds cardiac research, provides a support network to young people who have been diagnosed with cardiac conditions and also a bereavement support service to families who have suffered a loss of someone young with a cardiac condition.

Four Pillars Hotels is keen to raise as much money as possible in support of this worthy cause and this year has already raised over £1,500 through merchandise sales and hotel events alone.

For more information on Four Pillars Hotels, please visit

For more information on CRY, please visit

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