£15,385 raised in 2013


Our Charity of the Year for 2013 ‘CRY (Cardiac Risk in the Young)’ has proved to be very popular with our employees, seeing fundraising for them reach an all-time high! Our fundraising target was to raise the same as the previous year and hopefully a little more, agreeing £10,500 was ambitious, but hopefully achievable.  

Our aim was to raise money towards the purchase of a Vivid i. This is a high-performance, battery-operated, ultra-portable diagnostic Ultrasound system that provides exceptional image quality. The demand for screening with CRY has increased by 50% in the last year; they tested over 12,000 fit and healthy young people between the age of 14 and 35 in 2012. Such equipment is essential for CRY to continue with their screening programme, to save as many lives as possible.

We organised a full timetable of fundraising events throughout the year which included our usual & popular favourites such as the Family Fun Day & Charity Quiz Night and also tried out some new ones, such as the Inter-hotel Football Tournament and the CRY London Bridges Walk, where over 40 Four Pillars employees and friends took to the pavements of London to raise money for this deserving charity.

There were also some big personal fundraising efforts from our running enthusiasts (and those who were just crazy enough to say yes!) and we even had someone throw themselves out of a plane to raise money! Our Hotels, Spa’s and Sales team all took part by each organising regular raffles and with various merchandise sales, we are delighted to announce that we have raised a colossal… £15,385!

Needless to say, we would like to thank absolutely everyone who has helped to raise this wonderful total for CRY, for which are sure they will be delighted. Thank you to everyone who has donated their time, money and effort into a fantastic year of fundraising.

CRY was founded in 1995 to provide support and information on cardiac risk in young people. CRY operates cardiac screening programmes, funds cardiac research, provides a support network to young people who have been diagnosed with cardiac conditions and also a bereavement support service to families who have suffered a loss of someone young with a cardiac condition.

For further details on CRY visit www.c-r-y.org.uk or call 01737 363 222

Every year our employees are given the opportunity to nominate a “Charity of the Year” and CRY was a popular choice. We, like many others, were deeply touched by the stories on the CRY website, provided by people touched by sudden arrhythmic death. Tragically we have employees who have recently been affected by Sudden Adult Death and this, in addition to the testimonials provided by CRY, prompted us to choose this very deserving charity. We challenge anyone to read these stories and remain dry-eyed! Click here to read the truly touching accounts

We are keen to raise as much money as we possibly can and already this year have raised over £1,500 through merchandise sales and hotel events alone; we have a compiled a calendar of dedicated charity events and are keen to add further events throughout the year.

Events already in the calendar include; an Interactive Quiz Night, Family Fun Day, Clairvoyance Evening (back by popular demand!) and Craft Fayre, in addition to us participating in CRY events such as the London Bridges walk, Run to the Beat half marathon and Bristol 10km run. You can access our Charity Events calendar by clicking the link on the right.

In addition to this we hope to assist in raising awareness of the charity and the hard work that they do; if you follow us on Twitter you may have seen that we have already re-tweeted the petition urging the government to review the current policy on cardiac screening and also, we have made it easy for you to access the CRY website through a variety of links here, on our website.

Click here to digitally sign the petition urging the government to review the current policy on cardiac screening.


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