New Director of Sales for Meetings and Events

Four Pillars Hotels can announce the appointment of Nikki Farr to the position of Director of Sales for Meetings and Events. With immediate effect, Nikki will be responsible for managing the business development of the group’s extensive meeting and conference offering.

Nicola brings over eight years’ experience in the hotel sector and extensive knowledge of the UK market to her new role. She has joined Four Pillars from London’s Hotel Russell, where she was Director of Sales and introduced a number of new initiatives as part of the executive management team.

Previously, Nikki was a Development Manager for Bedford Lodge Hotel for two years, and prior to that worked as Area Account Manager for Moat House Hotels, delivering impressive results in both roles.

Farr will report directly to Commercial Director, Suzanne Bush.

Commenting on Farr’s appointment, Bush said: “We are delighted to welcome Nikki to the Four Pillars Group. With her knowledge and experience, she is well equipped to drive sales and strengthen our meetings and events offering for the benefit of our clients.”

“She joins at a key time for Four Pillars following the acquisition of the group by Rreef – a subsidiary of Deutsche Bank – in September 2007. Over the next three years the group has plans to expand its portfolio of hotels and Nicola will be instrumental in this exciting development as we look to build on our conference and meetings business.” Bush added.

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